SHOP THE PHASE
Products that connect families at every life stage.
Products that connect families at every life stage. Welcome to the Phase Shop! We’re so glad you stopped by. We know there are thousands of places you can go online to buy things for your home, your kids, your teenager, and yourself. But the Phase shop is different. We don’t have everything you need. But we do have a few things that can help your family with what really matters.
The Phase Shop began as an idea in fall of 2013. At the time, the idea was simply this: there are approximately 936 weeks from the time a child is born until that child grows up, graduates, and moves on to whatever’s next. But each week in the life of a child or teenager is unique. Kids are constantly changing. And yet, we believe there is immeasurable potential tucked away in these early years of a person’s life. That’s when we began the journey to reclaim the phrase, “It’s just a phase.”
Rather than implying that each phase is a time we must simply endure, we wanted to suggest something different: every phase is a timeframe when you can leverage distinctive opportunities to influence a kid’s future.
In October 2016, we opened the doors for our very first location in Vickery Village. Since that time, we have been thrilled to serve our customers who are parents, grandparents, aunts, uncles, and other caring adults who want to make the most of each phase for the children they care about.
Our goal is to create products that will connect and inspire your family at every phase. If you find something in our shop that helps your family love a little deeper or laugh a little louder, share a pic with us #lovemyphase .